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Why have a responsive design website:

  • SEO improvement
  • Ease of maintenance
  • Improved User Experience (UX)

What is a responsive web design website?

Have you ever visited a website from your mobile phone and had to zoom in and move horizontally on your screen to view the content of the site? This bad experience is due to the fact that the site visited was not a “responsive design” site.

Essentially, a responsive design site is a site whose content automatically adapts to the size of the screen on which it is viewed, regardless of whether it is viewed from a desktop computer, tablet, mobile, etc. .

Responsive design, which some translate by the term “responsive website”, is a popular term in the world of web development and digital marketing. But if you are not an expert on the subject, you are probably wondering why responsive design is so important and whether you should implement this feature in your business website. The answer is that a responsive website design can help you overcome many problems and be of great service to you.

The main benefits are as follows:

  1. Improvement of natural referencing (SEO)
  2. Greater efficiency in terms of costs and time spent managing the site
  3. Positive impact on user experience (UX)

In this article, we’ll cover each of these benefits in detail so you can better understand why it’s important to invest in a responsive website.


  1. Improvement of natural referencing (SEO)

Since 2018, more than 58% of internet searches have been done from a mobile phone . This reality has been taken into account by Google because since 2015, the fact that a site is optimized for mobile phones is a criterion used in its ranking algorithm for sites that appear in search results. Thus, being responsive design significantly increases the visibility of a site on search engines. By itself, this criterion largely justifies the investment necessary to add this feature when creating or redesigning a site.

“Since 2018, more than 58% of internet searches have been done from a mobile phone”

While Google has always relied on the “computer” version of pages to determine its ranking in search results, it is now the “mobile” version of pages that Google serves as a reference for this ranking.

It’s also worth noting that Google recommends using a responsive website because it is the easiest way to implement and maintain a mobile friendly website.

Wondering if your website is responsive design?  Google is providing an online test that will let you know .

2. Greater efficiency in terms of costs and time spent managing the site

For a long time, in order to meet the needs of users visiting their site from a mobile, companies used to create two versions of their website, a “desktop” version and a “mobile” version. However, this method has a high maintenance cost, takes time and greatly complicates the daily management of a site. Having a responsive design site that adapts to all screen sizes is a much more economical solution.

Most businesses, especially small businesses, don’t have a lot of time and don’t always have the money to hire a designer to take care of all aspects of their website.

With a responsive design site, modifying or adding content is quick and easy because you don’t have to make these changes on two different versions of your site. In addition, in the case of a responsive design site, most of the time, these changes can be made without calling on a designer or a webmaster.

In addition, having a single site in place rather than different versions of the same site makes it possible to group analysis indicators (analytics) in one and the same place, which greatly simplifies the analysis of the site audience.

In summary, the fact that a site is responsive makes the many tasks of its management much simpler and more fluid and less expensive.

3. Positive impact on user experience (UX)

Responsive design has a positive impact on the user experience (UX) and, incidentally, on the acquisition and retention of prospects.

Sites that are not responsive have a negative impact on how the site appears on devices such as a mobile or tablet. Overlapping menus, undersized text, misaligned images, or having to flip through pages horizontally in search of information prevent smooth use of the site in question. An exemplary user experience is an important criterion in the eyes of the users of your site and should therefore be taken into consideration by companies that operate a website.

UX is what sets you apart from your competition. Putting your brand forward from the perspective of the experience of your prospects and customers is vital because according to some sources, from 2020 consumers will place more value on this experience than on product prices. for getting information about how to develop your own website click here.


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